Brand : Lidl HellasTeam
Yannis Mallis (packaging design)
Amvrosios Palamidis (illustration)
Amalia Zachou (packaging design)
Yorgos Garefalakis (naming)
Kleon Zissimopoulos (packshots)
Kostas Kaparos (creative direction)
Sep 01, 2024
Pitter patter Breath spray
product&packaging design
초저가 채널 타겟, 마몽드 서브 브랜드 <미모 바이 마몽드> 브랜드 디자인 런칭 스토리
24년 9월. 마몽드는 초저가 소비 채널 <다이소> 타겟으로 스킨케어 고민을 시작하는 10대 초중반 소비자 부터 30대 초반까지, 트렌드를 이끄는 잘파 (Z+알파)세대 소비자 층을 집중 공략하고, 브랜드 체험 기회를 확대하고자 마몽드 서브 브랜드 <미모 바이 마몽드>를 런칭하게 되었습니다.
미모 바이 마몽드 프로젝트는 유관부서 담당자들의 매주 목요일 10시 정기 미팅, 적극적인 현업 팔로업의 결과로, 3월 킥오프 시작으로 9월 런칭 까지 6개월만에 총 10개의 신제품을 런칭하게 되었습니다. 본 글에서 유관부서들의 적극적인 협업으로 완성해갔던 브랜드 런칭 과정을 담고자 합니다.
This article has been translated by an AI.
In September 24, MAMONDE launched the MAMONDE sub-brand <MIMO by MAMONDE> to focus on the trend-leading Zalpa (Z+alpha) generation consumer base from teenagers who start to worry about skin care with the target of the ultra-low-cost consumption channel Daiso to those in their early and mid-30s, and to expand opportunities for brand experience.
As a result of regular meetings of people in charge of related departments at 10 p.m. every Thursday and active field follow-ups, the <mimo by MAMONDE> project has launched a total of 10 new products in 6 months from kickoff in March to launch in September. In this article, I would like to capture the brand launch process that was completed through active collaboration with related departments.
In September 24, MAMONDE launched the MAMONDE sub-brand <MIMO by MAMONDE> to focus on the trend-leading Zalpa (Z+alpha) generation consumer base from teenagers who start to worry about skin care with the target of the ultra-low-cost consumption channel Daiso to those in their early and mid-30s, and to expand opportunities for brand experience.
As a result of regular meetings of people in charge of related departments at 10 p.m. every Thursday and active field follow-ups, the <mimo by MAMONDE> project has launched a total of 10 new products in 6 months from kickoff in March to launch in September. In this article, I would like to capture the brand launch process that was completed through active collaboration with related departments.
